Austria's iconic mountains are famous for skiing, but why stop there? Jägermeister brings the party to new heights with the Austria Snow Rave! Imagine an electrifying rave high in the mountains, powered by ice-cold Jägermeister. It’s a one-of-a-kind experience where music, snow, and Jägermeister come together for an unforgettable party under the alpine sky.

Join us for an artistic experience at our Art Meisterclass! Led by a graffiti artist and designer, participants will have the chance to customize their very own unique Jägermeister bottle, all while enjoying ice-cold shots in the company of other creative Feierstarters.

This workshop is a perfect blend of art and Jägermeister, showcasing the brand’s creativity alongside the artist's talent.

The Feierstarter programme is a global Jägermeister community, encouraging exchanges between different markets to build deeper connections. In the first-ever exchange, two UK Feierstarters were flown to the San Hejmo festival in Germany, where they supported the event and immersed themselves in the local Feierstarter culture.

Before the party starts, the vibe begins at the Ice Cold Trim! Get prepped for the night ahead with barbers offering sharp trims, face glitter to add some sparkle, and, of course, ice-cold shots of Jägermeister. It's everything you need to get ready for the ultimate night out—style, fun, and Jägermeister.

The Secret Haus Party is where everyday student houses are transformed into unforgettable nightlife experiences. With festival-level production, top local DJs, and an ice-cold Jägermeister bar, these parties are legendary.

It all starts with a teaser video that creates buzz and excitement. A secret number is then shared within the student network. Students who text the number gain access to the exclusive guestlist. During the event, attendees receive push notifications with special promotions and brand updates.